Category Archive: Communications

Jul 17

Charlotte Omni Hotel drops the ball

Charlotte Omni Hotel

I’m staying tonight on the 14th floor of the Omni Hotel in Charlotte.  About an hour ago I was awakened by the fire alarm and a muffled loudspeaker telling me there was an emergency and to walk down the stairs to the lobby. Only seven of us on the 14-16th floors where the alarm went off paid …

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Feb 05

Six things businesses better learn from the Komen fiasco

nightime volcanic eruptions

Beyond the political aspect of the whole Komen-Planned Parenthood debacle — which is why most of Komen’s partners likely stayed quiet — there are some lessons that companies can take from the last few days when they’re thinking about business decisions that could blow up on social media. Control the news cycle.  Put out a …

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Apr 01

Do you pass the “Hello” test?

Hello…Hello…Hello. Good morning…good morning…hello…good morning… I was walking to an early-morning meeting in a different building yesterday and I heard a voice behind me repeating the same two phrases over and over.  Probably 20 in all. I finally turned around, thinking maybe he was trying to get my attention. “Good morning,” he said. “Good morning.  …

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Jul 29

Two simple tips for practicing simplicity

Elevator speeches become "the 118"

Twitter is the new Mark Twain. You’ll recall Mark Twain apologizing for the length of a letter, saying he’d have made it shorter if he had had more time. Well, I recently started Tweeting as part of my new Consultant Launch Pad site (if you’re interested in following me, I’m @consultantlaunc) and it’s helping me …

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Jul 08

Improve execution and accountability with a Daily Huddle

I’m in a terrific new program that networking guru Keith Ferrazzi (Never Eat Alone, Who’s Got Your Back) is running and a recent exercise asked participants to describe ways they’ve kept their teams (and themselves) accountable.  My submission got some positive feedback and it’s pretty simple, so I thought I’d share it. I had a …

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May 30

Visuals bring simplicity to complex explanations

Have you read anything that clearly explains what the heck British Petroleum was using to implement its failed Top Kill strategy? Here’s how the New York Times described the material being used to force-feed mud down the throat of the blown-out well: “The mud has been ‘weighted up’ by adding dense powdered minerals so that …

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May 22

Rats! to taking a conservative approach to branding

DC Metro rats

In the midst of some new projects and designing a new website that has a real chance to impact people’s lives, I’ve gotten to thinking about whether my personal-branding materials go far enough to explain what makes me different, whether I’m adequately reinforcing the “bulldog” brand on my personal website and elsewhere. I’m not sure I’m …

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May 15

'Creative confidence' trumps historical indicators of future career success

Photo: Associated Press

As one group of students prepare to leave college and another batch of high-school seniors prepare to take their place, the importance of technical knowledge takes center stage.  Whether you’re talking about undergraduate or post-grad admission offices or potential employers, GPAs and test scores that demonstrate students’ abilities to get the one “right” answer are …

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May 05

Does Jos. Bank's marketing strategy build trust and brand value?

Lurking questions: How do you make up for the "losses" when you sell three items for the price of one?

I cancelled my subscription to the relentless Jos. A. Bank e-mail ads today.  This has nothing to do with the quality of their clothes (most of my business wardrobe is from there), my need for business suits and accessories, or with reducing my e-mail volume. It has to do with trust. Here are a few …

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Apr 30

The Military and Powerpoint redux, Jon Stewart style

Here’s another view of the PowerPoint debate , thanks to Jon Stewart of the Daily Show.   Stewart offers a behind-the-scenes look at military’s greatest heroes who use PowerPoint to get their troops motivated for battle. This obviously provides a bookend to my posting on the subject earlier this week and hopefully brings a smile to your face.

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