Category Archive: Personal Branding

Oct 10

Why are you expanding your LinkedIn network?

If the unthinkable happens, are you really ready?

I’ve seen a big uptick in the number of people inviting me to Connect with them on LinkedIn — and a lot of my current connections are also adding people left and right.  That’s not a particularly huge surprise since most of them work for the same company I do — one that recently said …

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Aug 29

A quick way to customize your LinkedIn profile

I’ve offered some tips in this space for beefing up your LinkedIn profile.   Here’s a quick way to customize your profile and generate additional clicks to your website and/or blog. You don’t have to use the LinkedIn default for Website pages; you can provide visitors to your page the actual name of your site …

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Jul 05

Simple ways to build your social media presence

If you're new to LinkedIn or Twitter, start slowly.

 I recently helped someone set up his LinkedIn and Twitter accounts. He was new to the whole social-media thing and just wanted to dip his toe in the water — basically the same place I was a few years ago – so I put together a few tips for LinkedIn and Twitter to try to help him.  My …

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Jul 04

As the economy improves, it’s time to refocus your LinkedIn profile

I’ve received a number of LinkedIn invitations recently.  Some are from people who have been consulting out of necessity but for various reasons are now seeking full-time work.  Others are from people who seem to have just thrown a profile up on the LinkedIn, in hopes something good will fall into their laps.  Those have their …

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Aug 31

Definitions of Bulldog Simplicity from Apple and Renoir

Look for ways to spice up your personal branding materials

Last week, I took my family to the Late Renoir exhibit at the Philadelphia Museum of Art and smiled at Renoir’s description of his work as “simplicity bordering on severity,”  thinking that the notion of Bulldog Simplicity has been around for a long time.  Then yesterday, I was cleaning out some files and came across …

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Jul 29

Two simple tips for practicing simplicity

Elevator speeches become "the 118"

Twitter is the new Mark Twain. You’ll recall Mark Twain apologizing for the length of a letter, saying he’d have made it shorter if he had had more time. Well, I recently started Tweeting as part of my new Consultant Launch Pad site (if you’re interested in following me, I’m @consultantlaunc) and it’s helping me …

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May 22

Rats! to taking a conservative approach to branding

DC Metro rats

In the midst of some new projects and designing a new website that has a real chance to impact people’s lives, I’ve gotten to thinking about whether my personal-branding materials go far enough to explain what makes me different, whether I’m adequately reinforcing the “bulldog” brand on my personal website and elsewhere. I’m not sure I’m …

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May 15

'Creative confidence' trumps historical indicators of future career success

Photo: Associated Press

As one group of students prepare to leave college and another batch of high-school seniors prepare to take their place, the importance of technical knowledge takes center stage.  Whether you’re talking about undergraduate or post-grad admission offices or potential employers, GPAs and test scores that demonstrate students’ abilities to get the one “right” answer are …

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Apr 17

Taglines: Is yours a home run?

freedom

Tyler chose his college on Thursday.  He’s headed to Washington, D.C. this fall to American University and its terrific film school. At the risk of oversimplifying, American has a great tagline — Media That Matters — and a group of passionate people who believe the mantra and communicate it consistently. From the academic counselor to the …

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Apr 12

Embrace your daemon: Write the next chapter of your life story

A few years back, I led a change to the way MBNA America — at the time the world’s largest affinity credit-card lender — negotiated with its partners (and ultimately with each other inside the bank).  At the heart of it, we learned to prepare more effectively and taught people that the best way to get what they …

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