Apr 12
A few years back, I led a change to the way MBNA America — at the time the world’s largest affinity credit-card lender — negotiated with its partners (and ultimately with each other inside the bank). At the heart of it, we learned to prepare more effectively and taught people that the best way to get what they …
Feb 24
“Shut up, just shut up. You had me at hello.” Seth Godin had me at “hello” in his new book, Linchpin. And there’s so much to love in the book that I’ll start with that. I’ve documented my struggles to establish a memorable brand for myself, even though my professional success has been based on creating …
Feb 22
As an increasing number of people consider consulting as an alternative strategy to their job search, they’re finding that their business cards don’t serve both purposes (i.e., their “job search” cards are not entirely “on message” for their consulting strategy). A friend asked me for my reaction to possible names and taglines for his new …
Feb 17
So you’ve been out of work for far longer than you — or anyone else in the family — ever expected. You had — or more correctly, have — something special but nobody seems to be seeing it. You keep hearing that good jobs that seem to fit you perfectly attracted 200+ resumes in three hours. And …
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