Tag Archive: Must Read

Feb 24

Must Read: Linchpin (the book)

Seth Godin straddled a tough line in his new book, Linchpin.

“Shut up, just shut up. You had me at hello.” Seth Godin had me at “hello” in his new book, Linchpin.  And there’s so much to love in the book that I’ll start with that. I’ve documented my struggles to establish a memorable brand for myself, even though my professional success has been based on creating …

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Feb 14

Must Read: Switch by Chip and Dan Heath

You need to engage peoples' emotional sides -- get their Elephants on the path and cooperative.

Note: This review was written before the book’s actual release.  I just added an affiliate link so I took the opportunity to tweak where appropriate to remove outdated references.     Great book, chock full of great advice and tools.  If you haven’t read it and this post is a reminder to do so, I won’t be …

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