Tag Archive: sales

May 05

Does Jos. Bank's marketing strategy build trust and brand value?

Lurking questions: How do you make up for the "losses" when you sell three items for the price of one?

I cancelled my subscription to the relentless Jos. A. Bank e-mail ads today.  This has nothing to do with the quality of their clothes (most of my business wardrobe is from there), my need for business suits and accessories, or with reducing my e-mail volume. It has to do with trust. Here are a few …

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