Part of the problem may be your LinkedIn profile. Let’s face it. Resumes are not your first impression. People Google you. They search on your name — or on specific search terms — on LinkedIn before they find you. If you’ve got the right keywords, they find you. If they find you interesting, maybe they follow up — with an Invitation to Connect or an InMail.
Are you getting many of those kinds of notes from people you don’t know?
Be honest, is your LinkedIn profile boring? Does it give readers a good picture of who you are, rather than a narrative of what you’ve done? Does it tell people what you want or how you can help them? Does it say to readers, “This is someone remarkable and I want to learn more about them?”
Here are a few clues that your LinkedIn profile may fall short – whether you’re looking for a full-time position, trying to find work as a consultant, or just want to stay visible in the marketplace:
- Headline that lists your job title and company…or a boring description.
- Summary that only lists accomplishments…or no summary at all.
- A low number for Profile Views or Search Results.
The list goes on. Take a look at my LinkedIn Profile and compare it to yours. I’m pleased to be included on the Top 15 “Profiles on LinkedIn to Learn From,” and I’ve worked with readers of the popular JibberJobber.com job-search blog to improve their profiles. I have helped job-seekers, established consultants, and new businesses strengthen their LinkedIn profiles by better highlighting their brand identity and emphasizing specific keywords. I even did one recently that took someone from zero in the search results to first — without sacrificing flow or coherence. And I can do the same for you!
For $250 — $200 for clients who have been unemployed for more than 12 months because I feel your pain – I will provide you with a selection of new Headlines, a revised Summary, and at least five specific recommendations of ways you can improve your visibility with prospective employers or clients. And should you decide your profile needs to be updated with one year of completion, I’ll only charge you $100 for the refresh.
Once you complete a questionnaire to help me highlight your strengths and we talk on the phone to discuss additional questions, we can quickly get your new profile up and running and you should see results within a few days – more views, more search results, and hopefully more contacts.
Ready to move forward and differentiate yourself on LinkedIn? You can use PayPal right here to purchase this service (and move to the front of the line) or feel free to contact me at firstname.lastname@example.org to discuss further.
“I came to Pete looking for assistance around my career communications. He listened to the points I made and took time to fully understand my background. Pete provided me with a full set of suggestions around my career branding, packaging and communications. This included written documentation and a sound strategy around social media, web pages and blogs. Almost immediately after implementation, my LinkedIn account showed a sustained 200% increase in page views. I subsequently received many unsolicited and positive comments on my “new” LinkedIn presence. Pete has superior skills in translating complex information into common terms and effectively organizing ideas for presentation and acceptance. It was a pleasure working with Pete and I highly recommend him.”
“Peter has an uncanny ability to listen intently, ask insightful questions, and convert his new-found understanding into crystal clear messages, all in a remarkably short amount of time. Peter followed his 30 minute interview of me with a prompt and dramatically improved re-write of my Linked In profile that resulted in me being included in 6 recruiter searches and one recruiter telephone call within the following 7 days!
“Peter Osborne helped us create a clear and compelling message for our Business Intelligence start-up company. We had clearly defined our offer and target customers, but we needed a concise statement to explain our value proposition to prospects. Peter researched our industry, read through our materials, and interviewed me to get a solid understanding of our business. He then quickly delivered a revised overview statement that I was able to immediately send out to several prospects, even while we were finalizing the wording and layout. Peter took the time to understand our business well enough that we could trust the outcome of his work. That’s a real strength, and I highly recommend him to anyone who needs this kind of help.
President, Scott & Bilander, LLC